USING THE MEDIA TO GET AHEAD IN THE INDUSTRY

• In a Daily Press article Krista Neher, CEO of Boot Camp Digital, talks about the positive repercussions media places on the economy. With media being immediate and easily accessible, lay people are given the opportunity to voice their opinions and hear feedback. Lululemon, a workout retailer, began posting pictures of customers in their clothing. With this business approach, the company witnesses roughly a 6% sales increase.

• Virginia Boswell explores the idea that blogs can now be used as fashion resumes in an SMU Daily Campus editorial. With the fashion industry creeping into all sections of social media, technology oriented individuals are becoming more valuable than those with rigorous internships.

• An article ran in the UK Marie Claire on February 19 of this year, explaining a new business attack for My-Wardrobe.com. Andrew Curran, CEO of this online retail store, told the magazine of the struggles online shoppers come across. His plan is to allow customers the luxury of trying on clothing at their home without having to initially pay and what they decide to keep they pay for and what they don’t, they simply send back. 

x,

Kyrie