SOCIAL MEDIA REFERENCES IN THE FASHION INDUSTRY

References

Gonzalez, C. (2010). Social Media Best Practices for Communication Professionals Through the Lens of the Fashion Industry. (OrderNo. 1476149, University of Southern California). ProQuest Dissertations and Theses, 95. Retrieved from http://search.proquest.com/docview/366103770?accountid=14556. 

• In this comprehensive Thesis analysis conducted by Cuitlahuac Gonzalez, M.A., the impact of social media in today’s industries is discussed. Social media’s role in the fashion industry is examined and ties to its marketing success are made. The research is completed with a list of twelve “Generally Accepted Practices” that can be used in many different communication aspects.

Goode, A. (2013). Twitter and Fashion: A Quantitative Investigation of the Use of Twitter as an Interactive Tool by Luxury Fashion Brands. (Master’s Thesis), Available from Texas State University . Retrieved from https://digital.library.txstate.edu/handle/10877/4541.

• This Thesis research document tells about the recent use of Twitter by luxury fashion brands to communicate with its consumers. The author randomly sampled nine luxury fashion brands from the list of 2012 Fashion 2.0 Awards nominees, and found that the number of tweets and interactions brands and their consumers had were related. It was concluded that each brand had their own strategies for using Twitter as a marketing forum.

Sedeke, K., & Arora, P. (2013). Top Ranking Fashion Blogs and Their Role in the Current Fashion Industry. First Monday, Retrieved from http://journals.uic.edu/ojs/index.php/fm/article/view/4314.

• In this peer-reviewed journal entry, Kristina Sedeke and Payal Arora examine the changing natures of both the fashion industry and communication. The idea of a “blogosphere” is introduced as a way for everyone to contribute on a personal and interactive scale via blogging. The main goal for this entry is to find the most effective blogs and bloggers and see what makes them so successful.

Shiau, J. (2014). Public Relations in the Fashion Industry: The Use of Blogging to Build Customer Relations Through Accessibility/Approachability . Informally published manuscript, Journalism Department, California Polytechnic State University, San Luis Obispo, CA, , Available from Digital Commons @ Cal Poly. Retrieved from  http://digitalcommons.calpoly.edu/joursp/70/.

• This study of public relations in the fashion industry was conducted to partly fulfill Bachelor of Science in Journalism requirements. The information is centered on the idea that blogging is a useful resource to promote the fashion industry. The idea that the fashion industry is now accessible to anyone is altering how people view the industry as a whole.

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