MEDIA TAKEOVER

• In an article featured in The Australian on March 4, 2014, an online fashion vendor expresses its success from the power of Facebook. Birdsnest, the said etailer, earned $1 million of its $20 million yearly profit from Facebook alone. Jane Cay, Birdsnest founder, shared that their Facebook page fosters 100,000 visitors weekly who see their daily “Outfit of the Day” posts and numerous advertisements.

• This editorial by Merinda Peppard taps into the overwhelming presence of social media at London Fashion Week 2014. Peppard shares that no longer do a select few of qualified commentators determine the success of a new clothing line. Seen just a few days ago, and from brands like Burberry, Tommy Hilfiger and Marc Jacobs, the domination of social media platforms to publicize is rapidly taking over.

• Posted in late February on Biz Journals, Jai Rawat (CEO of Shop Socially) speaks on the importance of social media while starting out in the fashion industry. Online advertisements often offer incentives for telling a friend or “liking” something of theirs on Facebook. In engaging with social media platforms, it puts customers in the position to become marketers.

x,

Kyrie